lolsolved

Once upon a time optimizing once for all search engines was acceptable. Google reigned supreme across the search fields and others like MSN and Yahoo! held up the rear, Google was everyone's main target. Landing your site on a Google SERP was the ultimate, landing on MSN and Yahoo! was good but not as pleasing. Time's shift, algorithms evolve, old practices die hard. High ranking in Google became a hobby or a full time job depending on who you worked for and your job title. SEOs were forced to tweak campaigns, change pages, clean up content and code, and build links as quickly as possible to shorten the "Google Sandbox" time for newer sites. Of course, this all lead to the dismissal of rankings in MSN and Yahoo! Those SERPs were "extra", a leverage, a bouncing off point to decide if what you were doing worked for the Google algorithm. Fortunately or unfortunately, depending on how you view it, these algorithms are no longer what they were. Google hasn't